Post by santohasan45 on Feb 15, 2024 4:59:25 GMT -5
This is an indicator that reflects the cost of attracting a new customer through various marketing channels. CAC tracking helps determine the effectiveness of various customer acquisition channels, allows you to understand how profitable it is to spend resources on each channel and calculate the optimal level of spending on attracting one customer.
CAC = marketing costs / number of customers acquired CLV (Customer Lifetime Value) - Value of the customer during the entire interaction cycle. This is an indicator that reflects the overall profitability of the client during the life cycle of cooperation with the company. CLV tracking helps you determine how profitable customers are that have been
A high CLV indicates that the company is successful in attracting valuable customers who generate high profits over a long period. CLV = average number of sales per month * average check * customer interaction time with the company in months CPC (Cost per Conversion) – The cost of one conversion.
CAC = marketing costs / number of customers acquired CLV (Customer Lifetime Value) - Value of the customer during the entire interaction cycle. This is an indicator that reflects the overall profitability of the client during the life cycle of cooperation with the company. CLV tracking helps you determine how profitable customers are that have been
A high CLV indicates that the company is successful in attracting valuable customers who generate high profits over a long period. CLV = average number of sales per month * average check * customer interaction time with the company in months CPC (Cost per Conversion) – The cost of one conversion.